[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.ckmed.cz\/aktualni-temata-ceskeho-byznysu\/#Article","mainEntityOfPage":"https:\/\/www.ckmed.cz\/aktualni-temata-ceskeho-byznysu\/","headline":"Aktu\u00e1ln\u00ed t\u00e9mata \u010desk\u00e9ho byznysu","name":"Aktu\u00e1ln\u00ed t\u00e9mata \u010desk\u00e9ho byznysu","description":"Ka\u017ed\u00e9 jaro se v\u00a0Praze po\u0159\u00e1d\u00e1 konference Business Forward Forum by \u010cEZ, kter\u00e1 po\u0159\u00e1d\u00e1 \u010dasopis Forbes a Mercedez-Benz Prague Fashion Week. Ji\u017e v\u00a0lo\u0148sk\u00e9m roce se prob\u00edrali v\u011bci, kter\u00e9 jsou aktu\u00e1ln\u00ed i dnes. A pravd\u011bpodobn\u011b je\u0161t\u011b n\u011bkolik let aktu\u00e1ln\u00ed budou. O \u010dem se mezi \u010desk\u00fdmi podnikateli a \u017eivnostn\u00edky pov\u00edd\u00e1? 1. S\u00edla soci\u00e1ln\u00edch m\u00e9di\u00ed Soci\u00e1ln\u00ed s\u00edt\u011b jsou velk\u00fdm...","datePublished":"2019-09-08","dateModified":"2023-05-10","author":{"@type":"Person","@id":"https:\/\/www.ckmed.cz\/author\/#Person","name":"","url":"https:\/\/www.ckmed.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/65248d4269af31fa3fa693ee3fd479d0960b985d370ed586e59378332be7a3ce?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/65248d4269af31fa3fa693ee3fd479d0960b985d370ed586e59378332be7a3ce?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"ckmed.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.ckmed.cz\/wp-content\/uploads\/img_a351548_w1733_t1566073483.jpg","url":"https:\/\/www.ckmed.cz\/wp-content\/uploads\/img_a351548_w1733_t1566073483.jpg","height":0,"width":0},"url":"https:\/\/www.ckmed.cz\/aktualni-temata-ceskeho-byznysu\/","about":["Business"],"wordCount":474,"articleBody":"Ka\u017ed\u00e9 jaro se v\u00a0Praze po\u0159\u00e1d\u00e1 konference Business Forward Forum by \u010cEZ, kter\u00e1 po\u0159\u00e1d\u00e1 \u010dasopis Forbes a Mercedez-Benz Prague Fashion Week. Ji\u017e v\u00a0lo\u0148sk\u00e9m roce se prob\u00edrali v\u011bci, kter\u00e9 jsou aktu\u00e1ln\u00ed i dnes. A pravd\u011bpodobn\u011b je\u0161t\u011b n\u011bkolik let aktu\u00e1ln\u00ed budou. O \u010dem se mezi \u010desk\u00fdmi podnikateli a \u017eivnostn\u00edky pov\u00edd\u00e1?\t\t1. S\u00edla soci\u00e1ln\u00edch m\u00e9di\u00ed\tSoci\u00e1ln\u00ed s\u00edt\u011b jsou velk\u00fdm t\u00e9matem ji\u017e \u0159adu let, a to zejm\u00e9na na osobn\u00ed rovin\u011b. Nyn\u00ed se ov\u0161em rychle dost\u00e1vaj\u00ed tak\u00e9 do pracovn\u00ed sf\u00e9ry, kde jsou \u010d\u00edm d\u00e1l p\u0159\u00ednosn\u011bj\u0161\u00ed. Propagace a marketing se roz\u0161i\u0159uj\u00ed pr\u00e1v\u011b do sf\u00e9ry soci\u00e1ln\u00edch s\u00edt\u00ed, kde p\u016fsob\u00ed v\u00a0sou\u010dasnosti nejsiln\u011bji.\t\u00a0\tD\u00edvaj\u00ed se na n\u011b nejen koncov\u00ed z\u00e1kazn\u00edci, ale tak\u00e9 dodavatel\u00e9 a zna\u010dky, se kter\u00fdmi spolupracuj\u00ed. Co je pro n\u011b nyn\u00ed d\u016fle\u017eit\u00e9? V\u00a0pravideln\u00e9m publikov\u00e1n\u00ed relevantn\u00edho obsahu je samoz\u0159ejm\u011b z\u00e1klad. Soust\u0159edit byste se ale m\u011bli tak\u00e9 na zobrazov\u00e1n\u00ed reality. Lid\u00e9 jsou u\u017e unaven\u00ed z\u00a0fale\u0161n\u00fdch p\u0159edstav, kter\u00e1 na Facebooku \u010di Instagramu vid\u00edme.\t\t2. Autenti\u010dnost klient ocen\u00ed\tKa\u017ed\u00fd z\u00e1kazn\u00edk chce vid\u011bt, \u017ee d\u011bl\u00e1te p\u0159esn\u011b to, co v\u00e1s bav\u00ed. Spoluprac\u00ed se spr\u00e1vn\u00fdmi zna\u010dkami si vybudujete hodnotu a d\u016fv\u011bryhodnost. Lid\u00e9 nav\u00edc cht\u011bj\u00ed za\u017e\u00edvat snadno n\u011bco nov\u00e9ho, tak jim to umo\u017en\u011bte. Dejte jim inspiraci k\u00a0tomu, aby cestovali, zkou\u0161eli a pro\u017eili n\u011bco nov\u00e9ho a vzru\u0161uj\u00edc\u00edho.\t\u00a0\tU\u017eite\u010dn\u00fdm je tak\u00e9 tzv. storytelling. Michal T\u011bleck\u00fd ze spole\u010dnosti Tonak ho pova\u017euje za jejich nejsiln\u011bj\u0161\u00ed marketingov\u00fd n\u00e1stroj. P\u0159edstavuj\u00ed sv\u00fdm z\u00e1kazn\u00edk\u016fm i dodavatel\u016fm ru\u010dn\u00ed proces klobouk\u016f, kter\u00fd b\u011bhem let je\u0161t\u011b nezm\u011bnili. Dal\u0161\u00ed v\u00fdhodou je e-commerce. Tonak vytvo\u0159il e-shop, kde si m\u016f\u017eete virtu\u00e1ln\u011b klobouk vyzkou\u0161et a pod\u00edvat se, zda v\u00e1m bude slu\u0161et.\t\u00a0\t3. Udr\u017eitelnost na prvn\u00edm m\u00edst\u011b\tKrom\u011b marketingu se na BFF pravideln\u011b \u0159e\u0161\u00ed tak\u00e9 udr\u017eitelnost. Kupodivu se \u010de\u0161t\u00ed podnikatel\u00e9 shoduj\u00ed na tom, \u017ee cestou k\u00a0\u00fasp\u011bchu nen\u00ed hled\u00e1n\u00ed dokonal\u00e9ho materi\u00e1lu. My\u0161lenka udr\u017eitelnosti spo\u010d\u00edv\u00e1 v\u00a0tom, \u017ee omez\u00edme spot\u0159ebu a budeme si kupovat jen pot\u0159ebn\u00e9 a kvalitn\u00ed produkty.\t\u00a0\tS\u00a0t\u00edm souvis\u00ed i fakt, \u017ee lid\u00e9 si st\u00e1le \u010dasto vyberou v\u00fdrobek online a pot\u00e9 jdou do kamenn\u00e9ho obchodu si ho po\u0159\u00eddit. Pro udr\u017eitelnost je d\u016fle\u017eit\u00e9 tak\u00e9 se zamyslet nad dopravou a je jednodu\u0161\u0161\u00ed si zaj\u00edt do obchodu osobn\u011b. Uhl\u00edkov\u00e1 stopa tak bude mnohem ni\u017e\u0161\u00ed.                                                                                                                                                                                                                                                                                                                                                                                        4.1\/5 - (10 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Aktu\u00e1ln\u00ed t\u00e9mata \u010desk\u00e9ho byznysu","item":"https:\/\/www.ckmed.cz\/aktualni-temata-ceskeho-byznysu\/#breadcrumbitem"}]}]